WESTBURY & SOUTH SHORE PAINTING
Social Media Manager & Website Designer
With little to no digital footprint, social media or website, it was difficult for Westbury & South Shore Painting to reach potential customers.
To support a local business, I built their digital presence from scratch.
I designed their website, developing a content strategy positioned as a premium luxury painting service in the Greater Boston Area. Using on-site project photography and Canva, I maintained a consistent and active social calendar with before-and-after transformations, seasonal promotions, and brand updates.
I captured the business’ brand voice, and generated scroll-stopping content that Westbury & South Shore Painting’s audience engage with, exceeding client expectations.
Social Media content strategy focused on documenting luxury project spotlights, photographing custom work, and curating personable team content aligned with the brands messaging.
Designed a custom website using Wixstudio, writing informative copy aligned with the clients brand messaging.
Prioritized content styles that drove the most engagement (product close-ups vs. full-room designs vs. customer projects), adjusting the social media strategy depending on performance.
Result:
Instagram following increased from 152 to 473.
Engagement rate increased by 18%.
36 consultation bookings attributed to social media and website development.
MONIQUES BATH SHOWROOM
Social Media Manager
With no website or social media presence, it was difficult for Moniques Bath Showroom to reach potential customers.
I repositioned Moniques brand voice to portray a premier destination for luxury bath design in the Greater Boston Area. I developed a social media content strategy to prioritize engagement with their clients, increasing sales opportunities and showroom foot traffic. I captured their brand voice on camera, generating scroll-stopping and informative content that improved communication.
Photographed luxury products, curated reels, and personable team content in alignment with their brand narrative, which improved audience engagement.
Prioritized content styles that drove the most engagement (product close-ups vs. business updates vs. customer projects), adjusted the social media strategy toward higher-performing formats.
Result:
Instagram following increased from 668 to 829.
Engagement rate increased by 12%.
“Kate’s keen eye for detail and ability to curate attention-grabbing content completely changed our brand narrative. Her social media strategy increased engagement online and in person!”
TRADERN FINE WOODWORKING
Website Designer
With no website, and a minimal online presence, it was difficult for Tradern Fine Woodworking to reach current and potential customers.
I designed their website using WixStudio, documented on-site projects, and repositioned their brand voice as a personable local business promising excellent woodworking services in the Greater Boston Area.
I captured their brand voice on camera, and generated an engaging platform for their clients to view past projects, to connect, and learn more about the business.
Photographed custom work, and curated a personable brand narrative aligned with their audience.
Designed a custom website using Wixstudio, writing informative and engaging copy aligned with the clients brand messaging.
Tracked which content styles drove the most engagement (product close-ups vs. full-room designs vs. customer projects), adjusted the social media strategy toward higher-performing formats.
“Working with Kate in developing our website, and managing our social media, has been an outstanding experience. Her communication, creativity, and reliability have been exceptional throughout the entire process!
Our business’ online presence was limited and inconsistent. It is now professional, engaging, and generating far greater visibility. I highly recommend Kate to any business looking to strengthen its brand.”