WESTBURY & SOUTH SHORE PAINTING

Social Media Manager & Website Designer

With little to no digital footprint, social media or website, it was difficult for Westbury & South Shore painting to reach potential customers.

To support a local business, I built their digital presence from scratch.

I designed their website, developing a content strategy positioned as a premium luxury painting service in the Greater Boston Area. Using on-site project photography and Canva, I created a consistent and active social calendar with before-and-after transformations, seasonal promotions, and brand updates.

I captured their brand voice on camera, and generated scroll-stopping content that Westbury & South Shore Painting audience engaged with, exceeding expectations. 

  • Social Media content strategy focused on documenting luxury project spotlights, photographing custom work, and curating personable team content aligned with the brands messaging.
  • Designed a custom website using Wixstudio, writing informative and engaging copy aligned with the clients brand messaging and luxury content.
  • Tracked which content styles drove the most engagement (product close-ups vs. full-room designs vs. customer projects), adjusting the social media strategy toward higher-performing formats.

Result:

  • Instagram following increased from 152 to 473.
  • Engagement rate increased by 18%.
  • 24 consultation bookings attributed to social media and website development.
A kitchen with light gray cabinets, a white marble countertop, and decorative items including green vases and a potted plant, with the text 'Westbury & South Shore Painting' overlaid.
Social media profile for Westbury South Shore Painting with logo, contact information, and images of interior and exterior painting projects, including a glass of red wine with painted logo, a person painting a house, and an ornate ceiling.

MONIQUES BATH SHOWROOM

Social Media Manager

With no website or social media presence, it was difficult for Moniques Bath Showroom to reach potential customers.

I repositioned Monique’s brand voice to portray a premier destination for luxury bath design in the Greater Boston area. I developed a social media content strategy to prioritize engagement with their clients, increasing sales opportunities and showroom foot traffic. I captured their brand voice on camera, generating scroll-stopping and informative content that improved communication.

  • Photograph luxury products, curating reels, and personable team content that aligns with their brand narrative to improve audience engagement.
  • Prioritize content styles that drive the most engagement (product close-ups vs. business updates vs. customer projects), adjusting the social media strategy toward higher-performing formats.

Result:

  • Instagram following increased from 668 to 829.
  • Engagement rate increased by 12%.
Screenshot of Moniques Bath Showroom's social media profile page, featuring the profile picture, business details, and a banner image with showrooms and display products.

TRADERN FINE WOODWORKING

Website Designer

With no website, and a minimal online presence, it was difficult for Tradern Fine Woodworking to reach current and potential customers.

I designed their website using WixStudio, documented on-site projects, and repositioned their brand voice as a personable local business promising excellent woodworking services in the Greater Boston area.

I captured their brand voice on camera, and generated an engaging platform for their clients to view past projects, to connect, and learn more about the business.

  • Photographing custom work, and curating a personable brand narrative aligned with their audience.
  • Designed a custom website using Wixstudio, writing informative and engaging copy aligned with the clients brand messaging and luxury content.
  • Tracked which content styles drove the most engagement (product close-ups vs. full-room designs vs. customer projects), adjusting the social media strategy toward higher-performing formats.

Interior view of a modern living room with white walls, large windows, and a TV on the fireplace mantel, labeled 'CONCORD'.
Collage of interior home spaces including a living room, staircase, bookshelves, and wooden furniture.